Tom Riddle's Diary

wetheurban:

#LFW: TOPSHOP UNIQUE SPRING/SUMMER 2013

Talk about innovative. Topshop Unique SS13 was aired live online, where the collection could be personalised to the own customers taste and purchased straight from the catwalk. 

Kate Phelan, Creative Director of Topshop explains: “The spirit of 90s fashion was all about women wearing clothes their own way, about a free and individual style that isn’t about copying catwalk looks. That’s what this idea of a 90s revival is about, because that’s the way I look at fashion now, so those ideas feel very powerful.”

Notes

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