Hey! I attended the 2012 fashion week, so things have probably changed a bit since then, but when I went there were separate shows for men’s RTW, women’s RTW, and avant-garde. There are also other events (launch parties, tech/fashion summits, networking events, and the like). I’d definitely recommend going to one of the first events of the week (a networking one or smaller gathering) and then to whichever scheduled runway show sounds the most interesting later in the week! The SF fashion scene is small enough that it’ll all be the same people, so networking with them at the beginning of the week might mean getting front row seats to a runway show later on. Obviously going to as many events as possible is ideal, but that’s usually not realistic!
Anyway, welcome to the area! You’ll love it. :)